Sunday, November 29, 2015

MIMA Meet-Up Recap: Productivity Tools

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"How did it get so late so soon? It's night before it's afternoon. December is here before its June. My goodness, how the time has flown. How did it get so late so soon?" This eloquently phrased quote by Dr. Seuss reminds us that time is one of the most precious commodities we are gifted with. It can never be regained, yet it flows by so quickly. 

I am always looking for ways to be more productive with my time, which is why when I got the MIMA e-mail about Productivity tools, I made it a point to attend. We discussed the productivity tools that the attendees use in their work and personal lives to manage schedules, time, shopping lists and so much more. Some of the tools mentioned were:

    Personally, I use Google Calendar to track my appointments and the various things I have to do with my day. I have three e-mails, and my phone syncs everything nicely so I know where to be, at what time. I use Basecamp for one of my jobs, Slack and Evernote for a project I work on and the old pen and paper for checklists and so on. While my calendar and checklist method is sufficient, I am not entirely convinced that it allows me to be my most efficient and productive self. 

    I am currently trying out Wunderlist to see what I think of the app and to learn more about it. I also want to learn more about Slack and Evernote, as I lightly use them in a current project. I always think it is important to try out different kinds of software, especially if they can make you more efficient in your work and time management. I will be doing product reviews on these tools as I try them, so stayed tuned! 

    Thank you for reading!

    Thursday, November 19, 2015

    Keeping the Marketing Bug Alive!


    It is very easy to be excited about something for a short while: a new gadget, a crush, or the honeymoon phase of a relationship. It is new, exciting, mysterious and you enjoy learning about this new thing. Somewhere along the line, the shininess wears off, and you start to get bored. To stay excited, you need to find new ways to keep things fresh. When it comes to my relationship with marketing and advertising, that spark is two-fold, namely association events and networking. 

    I am currently a member of the Minnesota chapter of the America
    n Marketing Association (MN AMA), the Minnesota Interactive Marketing Association (MIMA), the Social Media Breakfast Minneapolis/St. Paul (SMBMSP), the Advertising Federation of Minnesota (AD FED MN),
    and attend Google Digital Breakfasts on occasion. 

    Finding these spaces has been wonderful. I am meeting people with similar passions for digital marketing. I can learn about new trends, digital media tools and case studies in the industry from experts. I have also been connecting with digital marketers I admire on LinkedIn to learn from them and get advice on what I need to do to build my professional brand. Minnesota has been one of the best places to do that, as people have been so friendly and met with me on numerous occasions to share and experiences and wisdom. I can't think of a better way to get excited and energized about a field and industry that I am so passionate about.

    I will do more in-depth spotlights on the associations mentioned above in the months to come, but for now here is a summary of each organization. 

    MN AMA's mission is to "Connect. Learn. Grow.” The association organizes monthly events with the vision of being "a vibrant, always-growing, ever-strengthening community of marketers, committed to supporting each other through communication and collaboration.

    MIMA's mission is to "elevate talent". The association creates great avenues for professionals to network with and learn from each other and experts in the industry. MIMA organizes several monthly events that seek to challenge and improve how we work in the digital space. Founded in 1998, the Minnesota Interactive Marketing Association in the oldest interactive marketing association in the U.S. Student membership is free!

    SMBMSP is where like-minded folks from across the Twin Cities get together to share & learn about social media. Their online membership has grown to over 2,300 professionals from all different disciplines and industries. Many partnerships, jobs, career changes, and friendships have blossomed because of this group’s ability to connect people who enjoy sharing what they know.

    AD FED MN's mission is to encourage the professional growth and development of its members; to encourage high standards of advertising practices; to represent the advertising industry in working with government in areas of mutual concern and interest, and to provide a forum for social interaction among its members and between its members and others.

    Thanks for reading!

    Tuesday, November 10, 2015

    When NK Got the Marketing Bug!


    James Baldwin eloquently said, “Know from whence you came. If you know whence you came, there are absolutely no limitations to where you can go.” So with this quote in mind, I pay homage to the path that led me to this career juncture. 

    I have always been fascinated by ads and commercials and how the people behind these productions got their ideas and inspiration. I have now come to understand that it takes an interesting mix of marketing, psychology, anthropology, analytics and more that produce the various marketing efforts we encounter every day. My passion for marketing really took root when I was in college, but the seeds were sown long before that.

    During middle, high and college, I was undecided on whether I wanted to pursue strictly biological sciences and tropical medicine, or business. Or perhaps even a wild combination of both. My education was focused on Biology, Chemistry, and Managerial and Social Economics. In college, I started on a path that would lead to further education in tropical medicine. Thanks to my liberal arts education, I had the opportunity to take classes like Intro to Management Information Systems and Principles of Management that made me realize where my real passion lies. In the second semester of my junior year, I made a full switch to a management major, focusing primarily on business and communications courses. 

    Since then, my career choices and decisions have all been toward building an understanding of business and growing my skills and experience in marketing. I have had with the opportunity to work in numerous client-facing roles and projects. My experiences include social media planning, paid search, analytics, marketing research, project coordination, and sales.

    My future posts will feature the steps I am taking weekly to grow my competency as a digital marketer. Stay tuned and let me know if there are any topics you would like me to cover!

    Thanks for reading! 

    Monday, October 26, 2015


    Hello, and welcome to my blog!

    Thank you for joining me on this journey as I learn what it takes to become a bona fide digital marketer! I will be chronicling my journey as I work on building the reputation and skills needed for this profession. I will discuss the great, the good, the bad, and the ugly experiences I have had along the way, and take an in-depth look at what I am doing to move forward in a profession and an industry that I love. I welcome any advice, tips, and/or
    comments on my journey and progress.

    I hope you enjoy the ride!