"Focus on the core problem your business solves and put out lots of content and enthusiasm, and ideas about how to solve that problem."
- Laura Fitton, Inbound Marketing Evangelist, HubSpot.
This Laura Fitton quote beautifully summarizes what HubSpot taught me during the Inbound Marketing Certification process. Early last year, I set out on a journey to improve my digital marketing acumen and find ways to demonstrate my expertise. I researched various marketing associations and articles for information on what industry influencers were recommending as industry standards for further learning and accreditation. Along with Google Analytics and AdWords, HubSpot's Inbound Marketing Certification was consistently mentioned as an essential certification to have under your belt.
What is Inbound Marketing
Before we dive into the certification process, I think it behooves us to take a look at what Inbound Marketing is. HubSpot defines Inbound Marketing as "marketing focused on getting found by customers. It’s customer-focused." The diagram below highlights HubSpot's Inbound Methodology of attracting strangers, converting leads, closing customers and then delighting customers into promoters. The central premise of Inbound Marketing is that you put out great content at different stages of the buyer's journey (the Awareness, Consideration, and Decision stages).
![]() |
Image Source |
The Certification Process
HubSpot's Certification process is free and consists of 12 Classes that span a total of 4.5 hours. The topics reviewed include;
- Inbound Strategy
- Content Creation
- Fundamentals of Blogging
- Social Media
- The Conversion Process
- Email Marketing
- Smarketing (Sales + Marketing)
The EXAM!!! (Tan, Tan, Tannnnnn!!!)
HubSpot gives you 75 minutes to finish 60 multiple choice and true/false questions. 75% or higher gives you a passing grade. You have three chances to pass the exam. If you need to retake it after the three tries, you have to wait for 30 days. After the exam, you receive a printable certificate as well, as a badge for LinkedIn and other social media. If you score in the upper 90th percentile, you are invited to join HubSpot User Groups in your city.
To learn more about the HubSpot Inbound Marketing certification process and/or take the exam, click here
Thanks for reading!
Thanks for reading!
Thanks for sharing this post. You really talked about some valid points. I appreciate you making this post available. Keep sharing informative articles! Click here to read more articles about inbound marketing.
ReplyDeleteThis is a nice post and thanks for sharing this post. There are lots of advantages of inbound marketing. Inbound marketing opens the new window of success in your business. Best inbound marketing companies
ReplyDeleteGreat post!!Thanks for sharing it with us....really needed.SmartSocialBrand - A Digital & Inbound Marketing Service Agency in Hyderabad, India who strives to help businesses to grow in an age of digital transformation with Inbound Marketing, Lead Generation and Digital Marketing Services.Inbound Marketing Companies
ReplyDelete