Monday, March 14, 2016

Free and Low Budget Ways to Increase Your Digital Marketing Acumen!


Henry Ford once said, “Anyone who stops learning is old, whether at twenty or eighty. Anyone who keeps learning stays young.”It is imperative that whatever field you find yourself in, that you continue to educate yourself. Digital marketing has rapidly become a force to reckon with in the business world. Currently, if you are not in an educational environment or in a role where you routinely interact with or receive updates on the newest trends and tools, it may be difficult to have the skills required to thrive. That is why it is so essential to keep educating yourself, especially for those interested in building a lasting career in the industry.

Free Certifications & Courses
Hubspot has an Inbound Marketing Certification that is free charge and takes about 5 hours to go through the 12 classes that include topics such as IInbound Strategy, Social Media, Blogging the Conversion Process and Email Marketing. You have 75 minutes to answer 60 multiple choice questions. Read our review here

Google has two free certifications that are essential for digital marketers: Google Analytics and Google Adwords. Analytics certification allows you to demonstrate proficiency in the Google platform and teaches you the basics of analysing web traffic for business. The AdWords certification enables you to show proficiency in the platform as well as fundamental and advanced concepts of paid search. Reviews of these certifications are coming soon.

Hootsuite Podium has six free courses on the Fundamentals of Social Media Marketing. The courses include Introduction to Social Media Marketing, Optimizing Social Media Profiles, Social Media Strategy and Social Advertising Fundamentals.

Low-Cost Certifications & Courses
Udemy is a massive open online course (MOOC) platform that allows people of all backgrounds and experience levels to take courses and grow their knowledge. The courses available range from free guitar lessons all the way to insightful Social Media Marketing certifications like SO ME Academy's Certification. (Read our review here)
 
Hootsuite Certification: After completing the Hootsuite courses, you can take the exam to get certified for a cost of $199. The exam is timed, and you have 60 minutes to answer 60 questions with a minimum passing score of 80%. The exam does not expire and does not need to be retaken once you pass. There is, however, a subscription of $199 that is renewed annually. A review of this certification is coming soon.

Coursera is also a MOOC but is different from Udemy in that all the courses available are partnerships between Coursera and various colleges or universities. Most Coursera courses have certifications attached as well as a capstone project and can serve as an excellent way to get a portfolio piece to discuss during interviews. Coursera's pricing is on the higher side of the spectrum, with individual courses starting at around $49 and full certifications beginning at about $350. Two courses I can recommend are Social Media Marketing by Northwestern University and Digital Marketing Certification by University of Illinois, Urbana-Champaign.

The article in no way meant to cover all the options of free and low-cost opportunity to grow your digital marketing acumen and brand yourself. Instead, it serves as a starting point to give you the tools and language needed to start this journey.
Instead, it serves as a starting point to give your the tools and language needed to start this journey.
 
If you would like to reach out for advice on any of these certifications or have any other topics you would like me to cover, please email me at nanak@nkthemarketer.com.  

Thanks for reading!

66 comments:

  1. I would like to thank you for the efforts you have made in writing this article. I am hoping the same best work from you in the future as well.. High Quality blog comments | Niche Relevant backlinks | Web 2.0 Backlinks | http://embossitworld.com/ultimate-buster/ | High Quality Content Writing

    ReplyDelete
  2. Thank you so much for following me. More great content coming tour way soon.

    ReplyDelete
  3. The problem is that many of these services will provide your help through the use of poorly paid freelancers that are unqualified and often have poor English skills. See more how to write a capstone project

    ReplyDelete
    Replies
    1. Hi Troy, Thanks for your comment. While your comments are valid about some of the instructors, there are some instructors who are industry experts, that are really knowledgeable and meticulous with their work. Getting some of those great ones on sale is nothing short of a bargain, But like you said there are definitely some bad ones out there to be cautious of.

      Delete
  4. When you go for the online marketing services, you are taking optimum advantage of Digital Marketing. Digital marketing group

    ReplyDelete
  5. Search Engine Marketing is the more extensive way that incorporates SEO. SEM incorporates every paid query items (utilizing apparatuses like Google Ad words or Bing Ads) and natural indexed lists (SEO). Maryland SEO company

    ReplyDelete
  6. I Will Provide SEO Blog Comment Service. & niche relevant blog comment service we provide a quality service with 100% Buyer satisfaction and My team Believed in Quality work not Quantity Contact me Now 24/7.check out this Blog for your business . your business will be gain 200% more profit I can not recommend you guys enough. seo service

    ReplyDelete
  7. I admit, I have not been on this web page in a long time... however it was another joy to see It is such an important topic and ignored by so many, even professionals. I thank you to help making people more aware of possible issues.Free business listing

    ReplyDelete
  8. This company is leading organisation in field of SEO services in Bangladesh. There are several companies who are SEO freelancers from Bangladesh but this company holds good track record & customer reviews which make a difference of this organisation from others. Freelance SEO Manager

    ReplyDelete
  9. Craigslist organizes adverts in varied categories. This function makes it simple for sellers to achieve their target audience immediately, rushing up the process and rising the likelihood of constructing a sale. It's also necessary to note that Craigslist types postings sequentially, with the latest appearing initially. CRAIGSLIST POSTING SERVICE

    ReplyDelete
  10. SEO Is something that most people horribly over-pay for, So called Professionals over charge hard working business owners for! Especially when there are techniques that can help them that are super simple and easy! mvdesigns.org

    ReplyDelete
  11. If you’re looking for excellent Workers.We are here to provide Internet Marketing services and help people. We offer NICHE Relevant Manual Blog Comment Service , We can rank you for any keyword on Google I will be very happy to offer my service to you. Please feel free to message me and talk about any queries

    ReplyDelete
  12. Nonetheless, right now my partner and i foresee talking about inbound links which are "do follow", together with originated from substantial PAGE RANK web sites. Since that's the new good quality standard which SE, mostly this Yahoo and google have set up for individuals. And thus, generally, Dofollow Backlink

    ReplyDelete
  13. Hello, I will Provied SEO Niche Blog Comment Service . All comment relevant with your blog. I know every tips of niche blog comment . This service bring you lots of traffic . We Just say the post be real. That showing your personality is much more important than showing off your knowledge in the niche.

    ReplyDelete
  14. Though it is not a difficult task to utilize these search engine optimization techniques, it is always recommended that you appoint a specialist in search engine optimization services to get your website optimized for the search engines. best online advertising

    ReplyDelete
  15. This comment has been removed by a blog administrator.

    ReplyDelete
  16. If you don't have the money to hire these kind of professionals and the time to implement this marketing strategy by yourself, taking care of your site's SEO by yourself is a good strategy. web design company in new york

    ReplyDelete
  17. Also look at your competitors and see what keyphrases they use, or are found to be ranking well on Google for, and generate a list. Provide these lists and ideas to your SEO supplier. dennis seo profile

    ReplyDelete
  18. Very efficiently written information. It will be beneficial to anybody who utilizes it, including me. Keep up the good work. For sure i will check out more posts. This site seems to get a good amount of visitors. Jessica

    ReplyDelete
  19. Digital marketing is taking new forms with latest technology advancements day by day. Hired one of the pleasing seo company Los Angeles couple of months ago. Happy to earn profits and increased sales in such less time and that too at reasonable package. Will continue with their services to have a more growing effect on our business.

    ReplyDelete
  20. Lorem ipsum dolor sit consectetur adipiscing elit. Sed mattis ut ligula quis ultricies. Integer vel aliquet condimentum enim.Digital Marketing Consultants in India

    ReplyDelete
  21. Trackback… […]below you’ll find the link to some sites that we think you should visit[…]… digital marketing agency

    ReplyDelete
  22. You produced some decent points there. I looked on the web for that issue and found most people will go as well as with all your site. Buy Facebook Live Streams

    ReplyDelete
  23. Those guidelines additionally worked to become a good way to
    recognize that other people online have the identical fervor like mine to grasp great deal more around this condition.

    digital marketing training in chennai

    seo training in chennai

    ReplyDelete
  24. You have remarked very interesting points ! ps nice site. Auto Glass Repair

    ReplyDelete
  25. Do you mind if I refer to one or two of your blogs for as long as I include acknowledgement along with article sources returning to yuor web blog? My web site is within the exact same topic as your site and my site visitors would certainly use many of the facts you actually provide right here. Please inform me if it is okay with you. Adios for now! Agencia de Marketing Digital Cancun

    ReplyDelete
  26. very interesting post. it is useful and informative. Thank you for the sharing.
    Craigslist Posting Service || Craigslist Posting Services

    ReplyDelete
  27. This is a terrific web site, would you be interested in doing an interview about how you designed it? If so e-mail me! www.dynamicmarketing.sg

    ReplyDelete
  28. Other advantages of this approach include higher quality of service, access to a more comprehensive SEO package, and better overall results, but again, all at the expense of a hefty financial investment. low cost seo packages

    ReplyDelete
  29. Oh my god! I am so happy to see this post. I am very much low on the budget and I was looking for something like this only. I will also be meeting a good seo company Los Angeles for some more ideas in order to shoot up my business in the market at a low cost.

    ReplyDelete
  30. *Hello! I just would like to give a huge thumbs up for the great info you have here on this post. I will be coming back to your blog for more soon. posicionamiento web barcelona

    ReplyDelete
  31. Good website! I truly love how it is easy on my eyes it is. I am wondering how I might be notified whenever a new post has been made. I have subscribed to your RSS which may do the trick? Have a great day! digital marketing biz

    ReplyDelete
  32. Well done. I i never thought I would personally accept as true with this opinion, but I???m commencing to view things at a different view. I must research more about this simply because it seems fascinating. Another thing I don???t understand though is the way things are all related together. Agencia digital

    ReplyDelete
  33. Best way to minimize your digital marketing budget is to utilize your own knowledge and do the optimization tasks on your own. creative digital agency

    ReplyDelete
  34. I’m impressed, I have to admit. Really rarely can i encounter a weblog that’s both educative and entertaining, and let me tell you, you might have hit the nail to the head. Your idea is outstanding; the problem is something not enough folks are speaking intelligently about. I am delighted i found this around my look for something in regards to this. agencia marketing online barcelona

    ReplyDelete
  35. These blogs are valuable because these are providing such informative information for all the people.

    ReplyDelete
  36. The Search Engine Optimization (SEO) industry has grown tremendously in the past few years, and to such an extent that many SEO practices have become important components of the Internet marketing strategies for many businesses Sith

    ReplyDelete

  37. If you are adjusting a social media and content strategy for Pinterest, use Pinterest analytics and site analytics to learn and determine how your content from other channels performs on Pinterest. After that you can optimize which articles you discuss there around that.

    For example, if your business's blog article tutorials get a lot of engagement there but industry update blog articles don't, adjust your content strategy to use less business news on Pinterest.
    Experiment With Promoted Pins

    Finally, though it's great to get Pinterest followers for free with the aforementioned Pinterest followers hack, we are in an era where organic social websites often needs to be supplemented by social media advertising. While Pinterest promoted pins don't get the buzz that something such as Facebook marketing does, it is a great alternative for brands with markets that do well on Pinterest.
    25. Run promoted pin campaignsBuy Pintrest Followers

    ReplyDelete
  38. My sister is so proficient in making earrings and bangles. She used to give it for free to her friends. I suggested her to create a website and run social media Ads for her makings. She undertook a short online digital marketing course in Chennai and now is able to find new customers for her products.digital marketing training in chennai"

    ReplyDelete
  39. I am always thought about this, thanks for putting up. Agencia digital Octopus

    ReplyDelete
  40. you possess a great blog here! want to develop invite posts on my blog? Affordable SEO Plans 

    ReplyDelete
  41. This is a excellent blog, might you be involved in doing an interview regarding how you developed it? If so e-mail me! Dynamic Marketing

    ReplyDelete
  42. You completely match our expectation and the variety of our information. Digital Marketing

    ReplyDelete
  43. my mom would always frequently visit flower shops because she loves fresh flowers on our house- Johnny Chen

    ReplyDelete
  44. I can honestly say for the most part SEO service providers are on the up and up who want nothing more than to do professional business and provide quality SEO services. forum link building

    ReplyDelete
  45. Your post has those facts which are not accessible from anywhere else. It’s my humble request to u please keep writing such remarkable articles click here

    ReplyDelete
  46. A very awesome blog post. We are really grateful for your blog post. You will find a lot of approaches after visiting your post. I was exactly searching for. Thanks for such post and please keep it up. Great work internetprivatsphare

    ReplyDelete
  47. The created tips a person contributed have extended my own knowledge as well as motivated me personally to explore this particular topic. I enjoy how you was able to get this to fascinating. My eye balls tend to be opened to be able to clean ideas. Agencia de marketing digital

    ReplyDelete
  48. A debt of gratitude is in order for posting this information. I simply need to tell you that I simply look at your site and I discover it exceptionally fascinating and educational. I can hardly wait to peruse bunches of your posts. privacyenbescherming

    ReplyDelete
  49. Those rules moreover attempted to wind up plainly a decent approach to perceive that other individuals online have the indistinguishable enthusiasm like mine to get a handle on incredible arrangement more around this condition
    occupational health and safety course in chennai

    ReplyDelete
  50. Appreciation for really being thoughtful and also for deciding on certain marvelous guides most people really want to be aware of.
    safety course in chennai

    ReplyDelete
  51. Great post! I am actually getting ready to across this information, is very helpful my friend. Also great blog here with all of the valuable information you have. Keep up the good work you are doing here. SGF Digital Marketing

    ReplyDelete
  52. For small businesses, it is crucial to hire expensive digital marketing agencies. Thats why it is wise to low budget freelancers to rank within their budget. Alternatively, there are many cheapest seo services available.

    ReplyDelete
  53. Having a SEO sound website with relevant keywords and content helps in getting top rankings and steady traffic, but if you are looking for targeted Website Traffic then you have to give paid traffic campaigns a thought. increase web traffic

    ReplyDelete
  54. As I website owner I think the articles here is rattling superb , thanks for your efforts. click here

    ReplyDelete
  55. You have a great sense of writing I must say. Your post has those facts which are not accessible from anywhere else. It’s my humble request to u please keep writing such remarkable articles vpn veteran

    ReplyDelete
  56. This comment has been removed by the author.

    ReplyDelete
  57. In case you missed the memo, traditional advertising and marketing methods are on their way out as more and more consumers turn to the Internet to find the products and services they need. instagram photo likes

    ReplyDelete
  58. Find the best essays on is my friend's profile page.
    mason soiza

    ReplyDelete
  59. It is amazing and wonderful to visit your site.Thanks for sharing this information,this is useful to me...
    digital marketing training in chennai

    digital marketing training in chennai

    seo training in chennai

    ReplyDelete
  60. If I needed to pick amongst resting and perusing this blog, I'd unquestionably run with this blog.
    mason soiza

    ReplyDelete
  61. Positive site, where did u come up with the information on this posting? I'm pleased I discovered it though, ill be checking back soon to find out what additional posts you include.
    Mason Soiza

    ReplyDelete
  62. Thank you so much for sharing this worth able content with us. The concept taken here will be useful for my future programs and I will surely implement them in my study. Keep blogging article like this.
    industrial safety courses in chennai

    ReplyDelete