Tuesday, November 15, 2016

Digital Marketer Spotlight: Erica Hanna






"People don't buy what you do, they buy why you do it." - Simon Sinek  
'I love this quote because I think it really gets to the heart of how I love to do video production. Storytelling isn't always about the "what", it's about the "why" and how it moves people to act.’ – Erica Hanna

Video Expert, Digital Guru, Creative Genius, Ally, Survivor, Advocate. These are just a few words that describe the wonder that is Erica Hanna. She has won numerous regional Emmys and awards, raised $30,000 for a charity she loves, and is a Social Media Ambassador for the Nobel Peace Prize Forum. Erica owns Puke Rainbows Creative, a company that primarily plans video content strategy and produces videos for clients, as well as helping with branding, photography, copywriting and social strategy.

In the past, Erica was the Director of Branding and Social Engagement at BringMeTheNews, Promotions Producer, Director, and Editor for WCCO-TV at CBS, Promotions Producer, Writer, and Editor at KSTP, and a Marketing Coordinator at KIMT-News. She also worked for a few years as a Freelance Choreographer, Consultant, and Judge for "competition style" cheerleading squads.  Erica earned a Bachelor of Arts in Communications and Electronic Media from Waldorf College (Go Iowa).


What does a typical day in your role look like? 
A typical day really varies depending on the project I'm working on! It could look like getting up early to prep/produce/direct a video shoot, or hopping on a plane for a speaking gig. I absolutely love teaching people how to use content and video; those lightbulb moments are incredible to witness. 

What are you passionate about?
I love taking complicated ideas and presenting them in a simplified, conversational, creative, and entertaining way. Breaking down those communication walls so all consumers can understand what the company/client is about, is really pretty freakin' rad. 

Outside of work, I'm passionate about social justice. Anyone who is connected with me on social media probably knows that, and that's important to me - because aligning with friends, clients, and companies that feel the same way about human rights - is an important thing. 

What do you find most challenging about your job/career?
Well, it's a tactical thing. I'm not great the paperwork side of things, and I've had to become really diligent with setting up reminders. Half of the time I dive headfirst into a project, before I realize I need to get a contract signed...because I hate halting momentum. But, paperwork is there for clarification and the safety of both client and contractor - so, I'm learning to love the value of it. 

What do you find most enriching about your job/career? 
The ability to make a difference. Storytelling is a powerful thing. It opens doors and helps people understand things they've never considered before. Also, video "wins" with tone, where print can sometimes fail. It's much easier to convey comedy with video, for instance - where print, if someone is in a bad mood and reads it, could be taken the wrong way. Visual storytelling is a beautiful thing. 

How did you find yourself in your current career?
I actually started out as a radio major...then, had to take a video class in college. I LOVED it. After working in the creative sector of TV for ten years, I had an amazing interaction with Prince on a freelancing video job - and he made me see what I do in a completely different light. He said, "Don't ever tell someone you make video. From now on, you say you create art."  It's helped me see that pretty much every occupation and career is artistic in some way.

Words of advice for anyone who wants to pursue this career?
Your next project is only as good as your mind will allow it to be. Look at all of the possibilities. Never let budget hold back your creativity, you'll be surprised at what you can make out of something as simple as a piece of paper and marker.

If you would like to get some tips on how to creative good video on a low budget or, want to hire Erica, visit her website: Puke Rainbows Creative. To learn more about her career journey, click here.

Thanks for reading!

Tuesday, November 1, 2016

Marketer Spotlight: Devin Joubert






“Since it is so likely that (children) will meet cruel enemies, let them at least have heard of brave knights and heroic courage. Otherwise, you are making their destiny not brighter but darker.”
― C.S. Lewis

Devin Joubert, writer, editor, blogger, photographer, social media maven, works as an Assistant Editor for Design and Living Magazine and a freelance writer. She previously worked as a Content Marketer at CoSchedule and as a Freelance Social Media Manager at Dancing Poet Creative Media. Before that, she was a Digital Content Editor for Scooterbay Publishing and an Editor - Sunbeam Publishing and Red Weather. 

Devin graduated with a Bachelor of Arts in English and Mass Communications from Minnesota State University, Moorhead and studied abroad at the University of Sunshine Coast, Queensland, Australia in Creative Writing. Devin has a personal blog called Life & Writing Wanderlust, where she writes about love, travel, writing, and relationships. She also co-writes a digital magazine with her husband, called Wolfland Magazine, about thriving in long distance relationships. 

"All that is gold does not glitter, not all those who wander are lost; the old that is strong does not wither, deep roots are not reached by the frost.
- J. R. R. Tolkien
What does a typical day in your role look like?
I wake up early in the morning to go to my full-time job as an Assistant Editor at Design & Living Magazine. First thing in the morning, I combat my email inbox and then start working through the to-do list for the day. After work, I work on current projects to move my side business ahead. That could involve writing blog posts or chapters for a current book I'm writing, writing scripts for YouTube videos, and scheduling photography shoots.

What are you passionate about?
I am passionate about helping people. I love sharing stories that help inspire them and make their lives better. I also really love traveling with my husband. Whenever I'm on a new adventure, I'm filled with wonder and a lot of inspiration. It really inspires me to move forward on projects and gets me excited to work on new ones as well.

What do you find most challenging about your job/career?
This is a great question, as I think it could be two-fold since I work full-time and also am trying to start a business on the side. I'd probably have to say the most challenging thing is finding enough time to do everything that I want to do. Time is a constant challenge, especially when working full-time because then you have to manage your schedule well or your schedule will manage you.

What do you find most enriching about your job/career?
I work at a magazine, so I'd have to say the most enriching part of my career is meeting new people and telling their stories in an exciting and fun way. With my side-business, I love helping people through difficult experiences. My husband and I are creating a digital magazine for couples in long-distance relationships. Currently, we are working on recording helpful videos that'll help couples thrive in long-distance relationships because we dated long distance for 5.5 years. We know it's possible to thrive, so we want to help others. It really makes me smile when I know that I've helped someone.

How did you find yourself in your current career?
I've worked in publishing quite a lot, so when I saw an opening for the Assistant Editor position at Design & Living, I couldn't say no to it. I really love that I have my evenings to work forward in my own goals. I used to work someplace where they wanted you to work 9-5 and 6pm-8am as well, so it's really nice having my afternoons to chase after my dreams as well.

Words of advice for anyone who wants to pursue this career?
If you want to work in Magazines, I'd encourage you to do some writing for magazines in your area. Look at magazine submission guidelines on their site and get in contact with the editor. If they have a blog, comment on their articles. Follow them on social media and join in the conversations. After a while, they'll start to remember your name since the publishing world is pretty small. Make sure that when you make contacts that you are professional with how you communicate with them, because if you aren't you can easily turn your name to mud. And you totally don't want that. :) Then from there you can keep an eye on their social platforms and website for job openings. Don't be afraid to start somewhere like an internship. It's a great in!


If you would like to get some tips on how to write great content or want to hire Devin, visit her writing website: Life & Writing Wanderlust. If you need tips on how to thrive in a long distance relationship, visit her and her husband's website: Wolfland Magazine. To learn more about her career journey, click here.

Thanks for reading!