• Nana Grace Kwapong

A change of course


If nothing ever changed, there would be no butterflies. - Unknown

Hi, everyone! It's been a little a year since my last blog post. I wanted to catch you up on some happenings this year and last and also inform you about a change of course or expansion of this blog's subject matter.


The COVID-19 pandemic has caused disruption and differing levels of mayhem in many people's lives. I would like to take a moment to acknowledge and mourn those who lost their lives and those who have forever been changed by this virus. Endless gratitude to essential workers for their hard work and sacrifice. I pray for their continued health and healing for everyone.


I can imagine that the pandemic led many of us to make small and more significant changes to our lives. Some people moved to new places, followed new career paths, and transitioned into new roles. I was fortunate enough to transition into a new position at Avidly as a HubSpot Specialist last year. This year, I am starting with a promotion to Senior HubSpot Specialist. In this role, I conduct the HubSpot Marketing, Sales, and Service software training sessions for incoming and existing clients and colleagues. I also set up campaigns for our clients.


NK's newest role - Senior HubSpot Specialist


I work closely with my clients and our team of project managers, specialists, and consultants to help them fine-tune and achieve their business goals. I also help my colleagues build competency and reach their personal goals in Hubspot and Inbound marketing and sales.


My approach to training is rooted in my passion for creating and building buyer's journeys through personalization and automation, and helping companies implement innovative digital solutions.


As Senior HubSpot Specialist, my tasks often include:

  • Setting up and implementing HubSpot portals for our customers using the platform for the first time.

  • Auditing HubSpot portals for new clients who already use the platform, making recommendations for improvements and missed opportunities, and assisting in the implementation.

  • Setting up customer journeys and campaigns in HubSpot.

  • Conducting workshops and training sessions of HubSpot Marketing, Sales, and Service Hubs.

  • Setting up reports in collaboration with our advisors and clients

  • Assisting with advising and identifying needs for new and existing customers.

  • Facilitating lead nurturing and lead qualification processes between our clients' marketing and sales teams.


Expanding the scope of the blog


My purpose for starting this blog was two-fold:

  • To keep track of the knowledge I was learning in the classroom, through work, informational interviews, networking events, reading other marketing blogs, and taking certifications with other professionals interested in following a similar track.

In its early days, my blog primarily focused on different forms of and tools for digital marketing, which was critical at the beginning of my career. As my role continues to expand and grow, I still enjoy learning about the importance of marketing and sales teams working in harmony. For example, I am intrigued that it costs more to bring in new customers than to retain and upsell existing ones. When your delighted customers serve as organic ambassadors for your business, this can increase your sales far more than any other form of marketing and advertising! Crazy, right?!


I am expanding the scope of the blog to document these personal “eureka”-moments and share my continued exploration of the different corners of digital marketing. Let’s keep learning and innovating together!


In addition to sharing knowledge about the exciting fields of marketing, sales, and service this change, of course, also includes profiles of professionals in these fields with insights on their career paths. I hope the wisdom they impart will expand your understanding of the possibilities within these fields, and offer a pathway for exploring new career paths and ways of doing business.


I hope you find this as thrilling as I do and will continue to follow me on this journey. I plan to post at least twice a month. And, as always, I welcome suggestions on people to interview, topics and tools to explore, and events to attend. Until next time!


Thanks for reading!