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  • Writer's pictureNana Grace Kwapong

Diving into Data - Article Repost

Diving into Data

"Without big data analytics, companies are blind and deaf, wandering out onto the Web like deer on a freeway."

As some of you know, I started working with the St. Thomas's Executive Education department as a market researcher. I have learned many techniques and tools and will be publishing a post about what I am terming "digital marketing research" in the coming weeks. 

I was fortunate enough to take one of the many marketing courses the department offers: Marketing Data Analysis: Design, Dissect, Decide, taught by instructor, Jeff Sauer of Jeffalytics. Jeff taught us many valuable skills, including an in-depth training in Google Analytics, how to do analyses of competitors' websites and campaigns, digital measurement strategy and advanced digital measurement. I wrote an article about the course and my learnings. I have posted a snippet of the article as well as a link below.

Diving Into Data

This spring, I participated in Marketing Data Analysis: Design, Dissect, Decide through Executive Education. The program, which includes 20 hours of instruction presented over four days, is a deep dive into digital measurement strategy, Google Analytics training, qualitative digital measurement and advanced digital measurement.

I took the course because I wanted to learn how to effectively use Google Analytics for data collection and analysis and wanted to see real-world applications and examples. I also wanted to learn how to construct web and landing pages that are user-friendly and lead to customer conversion.

Because I tend to do a lot of my learning and career development online, I was also looking for an opportunity to connect face-to-face with an instructor and fellow students to help build my network. My instructor was Jeff Sauer, an alumnus of St. Thomas, who has extensive experience in digital marketing as a practitioner, instructor, and speaker. (For more info, check out Sauer’s website, Jeffalytics, where he posts content ranging from podcasts to online tutorials.) READ MORE HERE!

If you live in the Twin Cities Metro area and would like to take the Marketing Data Analysis: Design, Dissect, Decide course, please click here

Thanks for reading!

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