• Nana Grace Kwapong

Meet William Liberman, Jetsetter, Traveller, and Photographer

Great photography is about depth of feeling, not depth of field - - Peter Adams

William Liberman is a fantastic photographer who often travels, capturing the incredible beauty found in people, foods, cultures, and landmarks worldwide. If you are a traveller like William or suffer from wanderlust often and want to follow along on his travels enviously, you can follow him on Instagram or check out his blog.

He has owned his company Liu Studios and has been a Photography Leader at National Geographic since 2012. He previously worked as a Digital Media Guru at Macau Asia Satellite Television (MASTV) and as a Social Media Manager and Cinematographer at Valparaiso University's Integrated Marketing & Communication Office.

William was also a staff Photographer at Putney Student Travel - National Geographic Student Expeditions and a Photographer at Luther College. While at college, he interned at the College Program at The Walt Disney Company.

He graduated with a Master of Arts in Digital Media from Valparaiso University with a specialization in social media, networking, and media production, and a Bachelor of Arts in Communication Studies from Luther College (Go Norse! Can you tell we went to college together? 🙃).

What does a typical day in your role look like?

I wish I could start the day myself, but it involves meeting with the shooter, director, and producer more often than not. There are usually three of us for any basic video production and can run up to many more if the production budget is higher and requires multiple shooters, cast members, post-production edits, and 3D animation. The prep day happens before any fun action shoot takes place. We go through the logistics of pretty much everything, including what the cast is going to wear, the set, location, etc. Once we decide and come up with the shooting schedule, everyone will begin to follow the list, whether it's a half-day, full-day, or several days shoot. Shoot day is what you would think of, with lights, cameras, and action! Well, it may take a few takes for each scene, but that's pretty much straight forward between the shooter, which is me, and the director. We then come to an agreement in our professional search on whether we are good for each cut and move forward. Post-edit will then follow. Since everything is digitized these days, all the footage will get uploaded to a cloud server. Then editors from around the world (they could be in India or Singapore ) do the editing according to the directors' notes and script to create the video clip.

What are you passionate about?

I am typically able to meet with many other talented people! I get to work with several crew members each month, and every time is different. However, with the current COVID-19 outbreak, I am mainly based in Taiwan doing some video editing at the moment.

What do you find most challenging about being a photographer?

People skills. It's the human interaction that creates excellent portraiture. That comes with practice and striking the right topic to start a good conversation. It eases the talent on the shoot, and they feel less nervous in front of the camera.

What do you find most enriching about being a photographer?

I get to work with different people across the world, plus I get to travel to and experience various places.

How did you find yourself in your current career?

I have always been interested in still photography since college. Later I got another degree in video making.

Words of advice for anyone who wants to pursue this career?

Capturing the moment and telling the story is the key. Shoot a lot, to begin with!

Here are some pictures from William's catalogue:

To learn about William's career journey or explore his portfolio, check out his linkedin

Thanks for reading!