"Focus on how to be social, not how to do social."
- Jay Baer, president of Convince and Convert.
Social media has quickly become one of the key components of digital marketing. Anyone who wants to be a digital marketer needs to have a basic understanding of how to use social media to help obtain business goals and objectives. For a person desiring to specialize in Social Media Marketing, it is crucial that you get some certifications from renowned and respected influencer businesses. Two of the social media influencers I have found useful are SO ME Academy and Hootsuite.
What is Social Media Marketing?
SO ME Academy defines social media as "all the means of interactions among people in which they create, share, and exchange information and ideas in virtual communities and networks" and classifies six types of social media:
The Certification Process
SO ME Academy’s certification process costs $299 or $15-30 if you are lucky enough to catch one of Udemy's flash sales. The course has about 5 hours of video content in lecture style and walks you through:
The basics of social media
Social media strategy
Getting started with Facebook, Twitter, YouTube, Google+, Instagram, and Blogging
How to do a social media audit (for those who already have social media pages)
The history of social media
Social media content marketing
Social media automation
The SO ME Academy course is also filled with lots of quizzes, case studies, workbooks, and templates and help you fully harness the social media marketing guru hidden in you. Once you pay for the course, you have lifetime access to the course including any updates made. You get a certificate from Udemy and one of SO ME Academy, as well as a badge for your LinkedIn profile.
My one complaint would have been that the course does not feature social media marketing on LinkedIn at all, but SO ME Academy has a remedy for that with an hour and a half long course for $199 that you can find here.
To learn more about SO ME Academy's Social Media Marketing Certification, click here!
Thanks for reading!