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  • Writer's pictureNana Grace Kwapong

When NK Got the Marketing Bug!

James Baldwin eloquently said, “Know from whence you came. If you know whence you came, there are absolutely no limitations to where you can go.” So with this quote in mind, I pay homage to the path that led me to this career juncture.  I have always been fascinated by ads and commercials and how the people behind these productions got their ideas and inspiration. I have now come to understand that it takes an interesting mix of marketing, psychology, anthropology, analytics and more that produce the various marketing efforts we encounter every day. My passion for marketing really took root when I was in college, but the seeds were sown long before that.

During middle, high and college, I was undecided on whether I wanted to pursue strictly biological sciences and tropical medicine, or business. Or perhaps even a wild combination of both. My education was focused on Biology, Chemistry, and Managerial and Social Economics. In college, I started on a path that would lead to further education in tropical medicine. Thanks to my liberal arts education, I had the opportunity to take classes like Intro to Management Information Systems and Principles of Management that made me realize where my real passion lies. In the second semester of my junior year, I made a full switch to a management major, focusing primarily on business and communications courses. 

Since then, my career choices and decisions have all been toward building an understanding of business and growing my skills and experience in marketing. I have had the opportunity to work in numerous client-facing roles and projects. My experiences include social media planning, paid search, analytics, marketing research, project coordination, and sales.

My future posts will feature the steps I am taking weekly to grow my competency as a digital marketer. Stay tuned and let me know if there are any topics you would like me to cover!

Thanks for reading! 

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