5 Newsletters Digital Marketers Should Subscribe To!
"Never stop learning because life never stops teaching!"
- Unknown
Digital marketing best practices, platforms, and tools are constantly changing. A consistent flow of information keeps you up to date. As I have mentioned before, there are many ways to keep learning and improving your skills, like joining associations or taking certifications. Another great way is to subscribe to newsletters and blogs. With this approach, information comes straight to your email, and you get prompts to check those websites regularly for updates.
There are so many digital marketing newsletters and blogs, so to get you started, here are the five I check regularly.
HubSpot's Marketing Blog
HubSpot's Marketing Blog is one of the best newsletters and blogs to follow for inbound marketing. It provides regular updates with articles like Excel Tricks Marketers Should Know, Helpful Resources for Improving Your Business Skills, or Digital Does Not Mean "Just Build a Website." The articles and posts are designed to help you build on your skills and learn tips and tricks to make your inbound marketing strategies and campaigns more efficient and effective. Following the blog is a great way to continue your Inbound Marketing Certification.
The Content Strategist
The Content Strategist, Contently's blog, is one of the best blogs for content creation and content marketing best practices and tips. The blog is split into five sections: Brands, Media, Social, ROI, and Voices. Some informative article titles include The Marketer's Guide to Travel Content: Trends, Case, Students, and ROI, and 4 Ways to Make Friends With Legal and Get Content Out Faster.
Hootsuite Social Blog
The Hootsuite Social Blog is one of the premier social media marketing blogs. Hootsuite helps you stay on trend with social media changes through articles like Facebook Video Ads: What You Need to Know and 6 Podcasts That Will Make You a Better Social Media Marketer. In addition to the free social media marketing management courses found here, the blog updates help you stay current and provide the best solutions for your clients and consumers.
Moz Blog
The Moz Blog is one of the best to follow for growing your Search Engine Optimization (SEO) and Inbound Marketing strategies and skills. Moz is arguably the most trusted SEO resource among experts. The 9 Most Common Local SEO Myths, Dispelled and Measuring Content: You’re Doing it Wrong are just a couple of the great titles that will keep you sharp as a whistle in all things SEO.
Occam's Razor
Avinash Kaushik's Occam's Razor is the blog and newsletter to follow for the analytics enthusiasts. With articles like Excellent Analytics Tip #27: Chase Smart Calculated Metrics!, Avinash keeps you up to date on changes to the most popular platform, Google Analytics, and helps you track new ideas, tactics, and strategies across the industry.
What other ways do you stay up to date on industry best practices? Please let us know in the comments.
Thanks for reading!
