Diving into Data — Article Repost
"Without big data analytics, companies are blind and deaf, wandering out onto the Web like deer on a freeway."
- Geoffrey Moore, Crossing the Chasm
As some of you know, I started working with the St. Thomas's Executive Education department as a market researcher. I have learned many techniques and tools and will be publishing a post about what I am terming "digital marketing research" in the coming weeks.
I was fortunate enough to take one of the many marketing courses the department offers: Marketing Data Analysis: Design, Dissect, Decide, taught by instructor Jeff Sauer of Jeffalytics. Jeff taught us many valuable skills, including in-depth training in Google Analytics, competitor website and campaign analysis, digital measurement strategy, and advanced digital measurement. I wrote an article about the course and what I learned. I have posted a snippet of the article, along with a link below.
Diving Into Data
This spring, I participated in Marketing Data Analysis: Design, Dissect, Decide through Executive Education. The program, which includes 20 hours of instruction presented over four days, is a deep dive into digital measurement strategy, Google Analytics training, qualitative digital measurement, and advanced digital measurement.
I took the course to learn how to use Google Analytics effectively for data collection and analysis, and to see real-world applications and examples. I also wanted to learn how to build user-friendly web and landing pages that drive customer conversion.
Because I do most of my learning and career development online, I also wanted an opportunity to connect face-to-face with an instructor and fellow students to help build my network. My instructor was Jeff Sauer, a St. Thomas alumnus with extensive experience in digital marketing as a practitioner, instructor, and speaker. (For more info, check out Sauer’s website, Jeffalytics, where he posts content ranging from podcasts to online tutorials.) READ MORE HERE!
If you live in the Twin Cities Metro area and would like to take the Marketing Data Analysis: Design, Dissect, Decide course, please click here.
Thanks for reading!
