Erica Hanna's Tips for Creating Killer Video Content
The event was hosted by the Social Media Breakfast, Minneapolis/St. Paul. (Stay tuned! Spotlight coming soon!). Erica Hanna, the six-time Emmy Award-winning founder of Puke Rainbows Creative, shared some great tips on kickstarting your video content strategy. Erica's presentation focused on the inbound marketing aspect of video content.
Erica started the presentation by defining inbound marketing as "caring about people and what they want and need." This should always be the essence and starting point of marketing strategy campaigns and plans. If you are not thinking about your target market’s needs and wants, how will you market to them in a way that is truly engaging? Here are Erica Hanna's six tips to create awesome content that clearly shows your customers you care!
6 Tips for Creating Killer Video Content!
Respect the person, the platform, and the moment. Make sure you are thinking about who you are trying to reach, where they typically are, and when they will be interacting with you.
Empathize with your reader/viewer and their schedule. Make sure you post and publish content when people can actually see and interact with it.
When you create video content, make sure you can break it into micro-videos for use on various platforms. This lets you interact and engage with people across platforms at different times and helps you increase your ROI.
If you are wondering where to start, you can use previously gathered data for ideation and content creation.
Put your heart and soul into the content. Make sure to employ user-generated content. Don't be too serious if the situation allows. Fun is contagious and easier to engage with and share.
Know what you want to get out of any contract. Use the Pro Wish List as the base for your checklist:
Know your goal: Conversion? Views? Awareness?
Know your audience: Who are you trying to reach?
Distribution platform: Folks are in different places
Budget is important!
With these tips, we can all start planning and creating great video content. To learn more about the great video content Erica Hanna and her team have created, attend one of her workshops, or hire her for video production, click here!
Thanks for reading!
