Success is 10% doing the work and 90% believing in yourself. - Unknown
Tori Kayla is an enthusiastic creative who loves helping women become digital girlbosses. She is the founder of Her Hub, a hub of resources and support for the digital girlboss and a Content Creator and Virtual Assistant.
In 2019, she realized corporate America wasn't for her and took the leap into the world of entrepreneurship. Since then, she has been able to support female-owned businesses in her day-to-day activities. Tori works as a digital creative, creating things like social media campaigns, membership websites, email funnels, and more. She has managed to meld her professional knowledge and creativity into building her own digital empire.
Before that, Tori was a Project Administrator and Receptionist at RelatedISG International Realty and an Administrative Assistant for Line %, LLC, an Assistant Communications Manager at 3E Connections, and a Student Assistant, Resident Assistant, and Events Director for the Council for Student Organizations at Florida International University. She was also an Office Services Summer Intern and a Camp Instructor.
Tori got her bachelor's degree in Criminal Justice from Florida International University. While at FIU, she was also a member of the Alpha Kappa Alpha Sorority, Incorporated, the Council for Student Organizations and HEARTS Fashion Club.
What does a typical day as a Founder, Content Creator, and Virtual Assistant look like?
A typical day can include a variety of things, depending on what's happening! My mornings are set for my needs and my company's needs, while the bulk of the "9 to 5" is dedicated to client work. Typically my day starts at 5:00 am with meditation, a cup of coffee, and at least 1 hour of listening to positive affirmations. Between 6:00 am and 9:00 am, I focus on social media scheduling for the day (as new remote jobs on my site are updated daily), and any other business operations needs prior to getting my client work started! From about 9:00 am to 2:30 pm the focus is on clients (with a lunch break, of course). The remainder of my day is spent brainstorming new ideas, working on business development, updating websites, invoicing, and any other business-related items as needed. The evenings I try my best to log off of social media and focus on family time.
What are you passionate about? (In your work, personal life, or other)
I'm really passionate about helping creative women succeed! I've been in the digital content creation space for years now, and everything I did (with or without knowing it) was centered around supporting other women like myself.
What do you find most challenging about being a Founder, Content Creator, and Virtual Assistant?
The most challenging thing about being an entrepreneur is balancing everything at once. I not only work for my clients, but I'm also building my own brand alongside that work. It took a lot of discipline and effort to make sure I schedule everything properly to allot enough time to focus on building a company from the ground up and also still meeting all client expectations.
What do you find most enriching about being a Founder, Content Creator, and Virtual Assistant?
What I find most enriching is being able to spend the majority of my day in comfy clothes, while making a global impact for brands and women that are literally game-changers. There's something so enriching working your a** off but going to bed knowing you did it all from the comfort of your couch. It makes me realize my value and potential is absolutely limitless, which feels so empowering.
How did you find yourself on your current career path?
I quit my job without a solid job lined up, so I asked myself what can I do with my creative talents and administrative background. I hustled for months finding the right clients at the right times (and right budget) to make my services a full-time income. It ultimately took me leaving my last career without a backup plan to bloom into my current career fully!
Words of advice for anyone who wants to pursue this career path?
If you're thinking of selling online services or building your own brand, take the leap before you're ready! If you've strategically thought the idea through, but you've stalled on launching or going for it because you're not sure if you're "ready", you need to take action. You're never 100% ready to leave a career to pursue a career as an entrepreneur. There will always be new discoveries on your journey, so start soon so you can succeed soon!
To learn more about Tori's career journey and her philosophy on helping women become digital girlbosses, visit her website, on Her Hub, or her LinkedIn page.
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