Meet Felicia Johnson, Social Media and PR Rockstar
Felicia Johnson brings the kind of energy to social media and PR that makes you want to pay attention. Here's a conversation with one of the field's most dynamic voices.
Grow Your Skills with Canva
Canva has become one of my most-used tools, not just to make things look pretty, but to work faster. Here's how I use it and why it's worth learning properly.
Association Spotlight — SMBMSP: Community + Coffee (with a Side of Bacon)
Social Media Breakfast Minneapolis/St. Paul meets monthly for coffee, conversation, and famously, bacon. Here's why this community became one of my favourites.
Measurement! What Is It Good For?
Measurement is the part of marketing nobody warns you about — and the part that makes everything else make sense. Here's why I think every marketer needs to get comfortable with data.
Happy Easter, everyone!
Happy Easter, everyone. A short post today - just a genuine thank you for following this blog and being part of this journey with me.
Grow Your Skills with Grammarly
I use Grammarly on almost everything I publish. Not because I can't write, but because a second pair of (AI) eyes catches the things I miss when I'm moving quickly.
Meet Tony Rivera, Digital Marketer
Tony Rivera's journey into digital marketing is the kind of story that reminds you this field is for everyone - regardless of where you started.
Free and Low-Budget Ways to Increase Your Digital Marketing Acumen
You don't need a big budget to get better at marketing. Some of the resources that have helped me most have cost nothing. Here's where I'd start if I were building my skills from scratch.
Digital Marketer Spotlight: Laura Best
Laura Best runs Best + Co and founded the Passion Collective - two initiatives built on the belief that purposeful strategy changes everything. A conversation full of gems.
What SO ME Academy Taught Me!
SO ME Academy changed how I think about social media strategy. Here's what I took away from the programme and why I think training like this is worth investing in.
Meet Leah Johnson, Manager, Digital Content Strategy
Leah Johnson manages digital content strategy with a sharp focus on customer experience. What Jeff Bezos said about unhappy customers? She takes it seriously.
Erica Hanna's Tips for Creating Killer Video Content
Erica Hanna has won six Emmy awards and runs one of the most creative video production companies I've come across. Here are her tips for making video content that actually lands.
Association Spotlight - MIMA: Inspire + Connect
MIMA brings together digital marketers in Minnesota to inspire and connect. Here's a look at what makes this community worth showing up for.
Rosemary Ugboajah, President of Neka Creative
Rosemary Ugboajah built Neka Creative around one powerful idea: authenticity comes from inclusivity. Her approach to brand building is unlike anything else I've come across.
All the Things a Digital Marketer Can Do!
Digital marketing is one of those fields where your job title can mean almost anything. Here's an honest look at the range of things a digital marketer can actually do.
Association Spotlight - MN AMA: Connect. Learn. Grow
MIMA brings together digital marketers in Minnesota to inspire and connect. Here's what makes this community worth showing up for.
What HubSpot Taught Me.
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What is Digital Marketing?
Digital marketing can mean different things to different people. Here's how I'd define it - and why understanding the foundations still matters, no matter how the tools change.
Happy 2016!
A new year and a fresh start. Thank you for reading in 2015 — here's a sneak peek at what NK the Marketer has in store for 2016.
MIMA Meet-Up Recap: Productivity Tools
A recap of a MIMA meet-up dedicated to productivity tools, because working smarter is always worth talking about, especially for marketers juggling a lot.