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NK the Marketer
NK the Marketer
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Meet Amiri Brotherson, Content Marketer and Project Analyst
Marketer Spotlights Nana Kwapong 1/4/18 Marketer Spotlights Nana Kwapong 1/4/18

Meet Amiri Brotherson, Content Marketer and Project Analyst

Amiri Brotherson didn't take a straight road to where he is — and that's exactly what makes his story worth reading. Content marketing, project analysis, and a lot of hustle.

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5 Tools for Digital Marketing Research!
Tools & Reviews Nana Kwapong 6/21/16 Tools & Reviews Nana Kwapong 6/21/16

5 Tools for Digital Marketing Research!

Before you create anything, you need to understand who you're creating it for. These five tools help me do the research that makes marketing actually work.

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Diving into Data — Article Repost
Trends & Opinions Nana Kwapong 4/25/16 Trends & Opinions Nana Kwapong 4/25/16

Diving into Data — Article Repost

Data in marketing sounds complicated until you realise it's really just listening at scale. Here's a piece I came across that changed how I think about analytics.

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Let Google School You on Analytics!
Certifications & Learning Nana Kwapong 4/11/16 Certifications & Learning Nana Kwapong 4/11/16

Let Google School You on Analytics!

If you work in digital marketing and don't have Google Analytics on your radar yet, this is your sign. Here's how to use Google's own tools to start learning analytics for free.

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Measurement! What Is It Good For?
Trends & Opinions Nana Kwapong 3/29/16 Trends & Opinions Nana Kwapong 3/29/16

Measurement! What Is It Good For?

Measurement is the part of marketing nobody warns you about — and the part that makes everything else make sense. Here's why I think every marketer needs to get comfortable with data.

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