That One Time at the Minnesota Blogger Conference
My first blogger conference was both terrifying and wonderful. Here's what happened, what I learned, and why I'd tell any blogger to find their version of this event.
Meet Gabriela Trejo, Brand Strategist
Gabriela Trejo knows a brand is more than a logo, it's a feeling. Her brand strategy work is thoughtful, creative, and deeply human.
Managing Time and Projects with Wunderlist
Before I found the tools I use now, Wunderlist kept me sane. It's a simple, satisfying way to manage tasks and projects, and the principles behind it still apply today.
Facebook: for Social Media Marketing
Facebook is still one of the most powerful platforms for reaching your audience, if you use it with intention. Here's how to think about it as part of a real marketing strategy.
10 Important Social Media Marketing Platforms
There's no shortage of social media platforms, but not all of them are right for every brand. Here are 10 platforms worth knowing, and how to think about which ones deserve your attention.
Grow Your Skills with Udemy
Udemy isn't glamorous, but it works. When I wanted to close specific skill gaps without spending a fortune, I went there. Here's how to get the most out of it.
So Many Changes
A lot has changed. New city, new apartment, new chapter. Here's a quick update on what's been happening in Nana Grace's world.
Meet Diane Kulseth, Digital Marketing Manager
Diane Kulseth has one of my favourite philosophies in marketing: optimise for the customer first, always. Here's how that shows up in her work every day.
Meet Gino Giovannelli, Digital Marketer and Adjunct Professor
Gino Giovannelli is one of my mentors, and for good reason. His advice on moving from thinking to doing is the kind of thing that actually changes how you work.
Hootsuite Knows Social Media So Well
Hootsuite was one of the first social media tools I used, and it taught me what a proper social media workflow looks like. Here's what it does well.
5 Tools for Digital Marketing Research!
Before you create anything, you need to understand who you're creating it for. These five tools help me do the research that makes marketing actually work.
Sorry for My Absence!
I owe you an explanation and an apology for going quiet. Here's what's been happening and what's coming next on the blog.
Meet Allen Bredeson, Marketing and Relationship Management Manager
Allen Bredeson brings an MBA-level brain and a genuinely warm approach to relationship-driven marketing. One of the most thoughtful people I've featured on this blog.
Meet Casie Cook, Strategist, Writer, MFA
Casie Cook is a strategist and writer with an MFA - and it shows in everything she does. Her take on making audiences care about a subject is something every marketer needs to hear.
Meet Emily DeLozier, Marketer and Global Product Manager
Emily DeLozier has navigated the intersection of marketing and global product management in a way that's both impressive and instructive. Here's her story.
5 Newsletters Digital Marketers Should Subscribe To!
The best marketing knowledge doesn't always come from courses. These five newsletters land in my inbox regularly and consistently make me smarter. Here's why each one is worth subscribing to.
Association Spotlight - Ad Fed MN: For Those Who Make!
Ad Fed MN is the advertising community in the Twin Cities for people who love the craft of making things. Here's why I think it's worth knowing about, wherever you are.
Diving into Data — Article Repost
Data in marketing sounds complicated until you realise it's really just listening at scale. Here's a piece I came across that changed how I think about analytics.
5 Ways to Build Your Brand as a Digital Marketer!
Standing out as a digital marketer isn't just about skills - it's about showing your work. Here are five things I've done (and seen work) to build a personal brand that gets noticed.
Let Google School You on Analytics!
If you work in digital marketing and don't have Google Analytics on your radar yet, this is your sign. Here's how to use Google's own tools to start learning analytics for free.